Before anything is drawn, we work out what the organisation needs to say, to whom, and what it should never pretend to be. Strategy at Ortega Lund is short, written in plain language and meant to be used.
What is included
- Stakeholder interviews and audience research
- Positioning and key messages
- Naming and tone of voice
- A one-page brief that guides all design work
How it works
Strategy projects take three to six weeks. We run two workshops with your team, review existing material and talk to the people who use your services, then present a written position you can test before any visual work starts.
Typical outcome
A clear foundation for identity and communication, written so that new team members, partners and suppliers understand it without a presentation.