Digital · 2023
A portfolio site paced like a walk through the workshop.
Studio Moraes makes ceramics and small furniture in a converted garage in Pinheiros. Most sales come from architects and interior designers, who need dimensions, finishes and lead times at a glance.
Challenge
The catalogue lived in PDF files that were out of date within weeks. The photographs were strong, but technical information was buried in email threads.
Approach
Every object now has one large image, a short description and a technical block with dimensions, glazes and production time. The studio updates everything through the CMS in minutes.
Result
Trade enquiries arrive with the right product codes. The studio stopped sending PDF catalogues and spends that time in the workshop instead.
Project details
- Client — Studio Moraes
- Year — 2023
- Discipline — Digital
- Location — São Paulo, Brazil
Credits
- Design — Felipe Lund
- Development — Lia Kawasaki
- Photography — Rui Takahashi